Step 01 — Context
Property management run on phone calls and goodwill.
Multi-unit landlords in Lagos were managing tenants, rent and maintenance with a phone, a notebook and a bank app. Rent arrived late not because tenants would not pay, but because nobody had reminded them, and because paying meant leaving whatever app they were in and remembering an account number.
The landlord was effectively a debt collector working from memory. Every late payment cost two phone calls and a relationship.